how to write better copy

What is copywriting? The last copywriting guide you’ll ever need

Painful copywriting

So what is copywriting? Copywriting is writing with the goal of persuading people to do something. Do what? Doing means either buying a product, believing in an idea, or adopting a set of values. Words can make readers do that. Remarkable, isn’t it? Once copywriting equaled short-form content. Like ads in papers. Or on billboards. …

Read more